Design Collaboration - Task 3

Jonathan Djap Tirtajaya (0337579)

Design Collaboration, Taylors University

Task 3

LECTURE NOTES

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Instructions:

After confirming the ideas and output for a client, now we move on to prototyping the outputs, I am in charge of creating the mascot, Fazal is responsible for the animation, Meiling for the brand identity, and Yumnu and Jeyann for the social media templates.

Research:

I would have to follow the brand guideline provided by Meiling specifically the colour. Focus on the friendliness and approachability of the mascot.

Since the colours didn't represent the brand enough I need to make it related more to plastic.

Since I'm going to be making specific poses, I am going to reference the social media requirements and create the pose accordingly.

Social media post:

2. How does plastic pollution harm the environment? (Facebook)

5. At EZPlast, we accept plastic types 2 and 5! (Facebook)

6. Do you know what plastics are in type 2 and type 5 categories? (Facebook)

7. Reduce, Reuse and… Recycle with EZplast! (Facebook)

The poses I'm going to do are, Pointing, confused, sitting down with bottles, and scared.

Process:

Figure 1.1 Brand colours

Figure 1.2 Poses

Figure 1.3 colour trials

Next Course of Action:

The first thing I want to get done with is the colouring variations to show my group members, I want to get the colours done first before moving on to making the finalization of the poses.

Afterwards, I will continue making the poses for social media and other digital content.

Submission:

Figure 1.4 Pose 1 Scared

Figure 1.5 pose 2 pointing

Figure 1.6 pose 3 present

Figure 1.7 pose 4 frustrated

Figure 1.8 pose 4.5 frustrated with bottles

After finishing the mascot I helped out Je Yann with some of the Facebook post assets. It was discussed to make plastic type 2 assets.

Plastic 2: HDPE

1. Sturdy bottles for cosmetics and household cleaner
2. Stools, chairs, and sunbeds for outdoor use
3. Toys and playground equipment
4. Some plastic bags
5. Flexible pipes
6. Bottle crates
7. Rope
8. Plastic envelopes
9. Water, juice and milk jugs
10. Liner in cereals boxes

As some of the assets were already made and can be reused, I just made the ones that were not yet created.

Figure 1.9 Plastic type 2 assets.

Feedback:

Week 10:

The mascot looks good so far, it captures the brand well and its cuteness and flat graphic.

Week 12:

The plastic rope asset wasn't clear enough and Je Yann came up with a better design.

Week 13:

So far we are on track just a few more things to polish up and we will be done.