Design Collaboration - Task 1
Jonathan Djap Tirtajaya (0337579)
When Ms. Zazila was a child she used to teach in a rural area, where there is no water there is no electricity, deep in the jungle. She has a history of cleaning of beach, but she learns that when she cleans the beach the next day more trash will come and it will be sent to the landfill and it will create more trash.
Questions to ask Zazila:
I’ve noticed that there’s a page called happy plastic borneo, since you have not mentioned to us about it; may i ask if that brand belongs to EZplast?
Happy plastic borneo was founded by 2021, it is a collaboration between 3 collaboration. Ezplast is the one who produce the product, another one handle the order, catering towards customers, and Tonibung maintains the machine that creates the product. Happy plastic borneo creates earrings, soap dish, clocks, stools and small necklaces, but ezplast focuses on furniture.
Do you already have existing furniture for sale? Do you have the pictures of the furniture that you are going to sell? Or are you going to just promote people to recycle and make their own furniture?
Ms. Zazila is currently facing a problem regarding the machine under maintenance, so currently she has sold all of her products.
*note that you can always get pictures from Ms. Zazila
Do you mind explaining again to us the process of how the furniture is made out of plastic in more detail please?
Firstly the plastic is sent to EZplast via their mobile recycling center, which is a make shift station from a shipping container. In exchange the community gets 30 per kilo and some 5000 points. (?)
Ms. Zazila mentioned that they first shred the plastic, and then process it into what they want to make. One of her struggles is that there is little awareness where very few people come to send their plastic, around 20 to 30 kilo is received every 3 days, and sometimes there are weeks where theres no plastic waste. (she said she can get 100 kilo worth of plastic easily at 7:03 inaudible)
She is currently aiming towards community in kota kinabalu specifically Kepayan. The mobile recycling center is located near the MRT and the main road, she is targeting the household near that area, but the mobile recycling center have only been there for 2 months.
Have the same people who recycled came back?
Yes, the people who sends her the plastic waste attains the livestyle of zero waste. These customers sometimes do a beach clean up and when they find the plastic that Zazila needs they give it to her.
Zazila have a suggestion where the product is managed under Happy plastic and uplifting the brand, but in terms of collection it would be under EZplast. Zazila would also like to recreate a new logo, Zazila didnt mind this change as EZplast is know for its name, and since the logo is just the name of the company she would like it if we have an actual logo.
The specific type of plastic that Zazila uses is 2 (HDPE) and 4 (LDPE). There is a misinformation where people would think EZplast is a recycling company, so they just send them their recyclables, even those that cant be used for making the furniture.But Zazila just sends them to a recycling center.
Have you seen any other organizations that turned plastic waste into furniture? How did it all get started?
What is the response you get when people see this plastic wood innovation?
I will need your help to define your target audience better. Could you please go to your Facebook page and let us know who are the majority of your followers? Or who are the ones who would participate in the activities you organized? Where are they based? What’s their age range?
What are your goals and expectations from us?
Creating brand awareness, catering for the community near the mobile recycling centre, and creating a logo.
If we were to brand your organization, have you considered rebranding it by maybe improving the logo? Or has these 2 logos been widely used and you do not intend to change them?
Yes, since most people know Ezplast by name instead of visual, Ms Zazila encouraged us to change the logo.
Meiling searched through the comments on Facebook
We first created 2 personas but ended up not using them due to their irrelevancy to the topic.
Aisyah
Age: 33
Location: Kepayan, Kota Kinabalu
Family: Husband, two children
Character: The Working Mother
Occupation: Restaurant Cook
Aisyah is a working mother who wants to be able to help her community and environment but is extremely busy. She is someone who has a very set routine and daily life. She wants to be able to help and give back to her community but has no time to volunteer or enough money to donate. She is frustrated that she is not able to give back to her community and would like a more easy and accessible way to do so with the options that she has. She is also someone who is not very tech savvy and does not rely on social media for information.
Goals:
Give back to her community
Reduce her own waste
Feel as though she has made an impact
Frustrations:
Not enough time to volunteer
Not enough accessibility to recycling plants
Not tech-savvy
Zara
Age: 38
Location: Kepayan, Kota Kinabalu
Family: Husband, four children
Character: The Stay at Home Mother
Occupation: Stay at home mother
Zara is a stay at home mom who would like to earn some money in a way that is accessible to her. She is very busy with her children and has no time to work. Her husband works but earns only enough to keep them afloat, she would like to earn some money and help her family in any way that she can. She is someone who doesn't spend much time on social media as she is very busy with her children.
Goals:
Earn money
Use the plastics in her house for something more beneficial
Keep her current routine
Frustrations
Has no time due to her busy family life
Feels like she is behind on news as she doesn’t use social media
Feels as though she is not helping her family enough
Problems & Solution:
No time = Give them an accessible recycling bin specifically for EZPlast
Not enough money = Give them the ability to earn money/buy things by donating plastic
Not tech savvy = Create posters/flyers that educate and spread awareness about EZPlast
Polluting = Use plastic waste to create new and reusable items (furniture)
Feels like they aren’t doing anything = give them active newsletters/updates about what their waste has been used for ?
Online
Melati
Age: 17
Location: Kepayan, Kota Kinabalu
Character: Proactive student
Occupation: High school student
Melati has always been a very proactive student in her studies and action. She has always wanted to help the environment but lacks the information on how to contribute. Due to her priorities she only consumes documentaries and seldomly goes to social media, she is very disappointed with human behaviours against the environment. She hates to see trash and pollution around her city, but at the same time, she seldom sees garbage bins.
Goals:
Maintain her priorities
Become proactive in conserving the environment
To easily dispose of her garbage.
Frustration:
Pollution around her city
Lacks information on how to contribute
Dispises people who litter
Aqil
Age: 20
Location: Kepaya, Kota Kinabalu
Character: Social butterfly
Occupation: Diploma student
Aqil is always using the internet when given the chance. He has seen a lot of convervational ads and videos regarding the environment. He would like to contribute but he is too lazy to go out of his way.
Goals:
To raise awareness about the environment
To contribute to conserving the environment
To voice out the message of reducing waste
Frustration:
Afraid of voicing out
Lack of action to help better the environment
Idea solution that helps with both physical and online media that is catered towards the 2 major groups of people, but only some were used for the presentation as the others we were arent sure of.
<iframe src="https://drive.google.com/file/d/18h320sDTRE40i26tb-3Z1i3CGoPK-PQW/preview" width="640" height="480" allow="autoplay"></iframe>
Instruction:
Week 1:
Get to know our partner Ms. Zazila. Ms Zazila is the president of SOSEA. SOSEA is a group of social entrepreneurs whose mission is to help the community with the goals of SDG. Zazila is also the representer for ezplast solution. The firm that we are going to work with.
Research:
Plastic waste can be used as an alternative way of wood. Founded in 2019 but when covid hit Ms. Zazila successfully made the prototype for the plastic wood. She also wants to use the profit to help the kids in Sabah.When Ms. Zazila was a child she used to teach in a rural area, where there is no water there is no electricity, deep in the jungle. She has a history of cleaning of beach, but she learns that when she cleans the beach the next day more trash will come and it will be sent to the landfill and it will create more trash.
Questions to ask Zazila:
I’ve noticed that there’s a page called happy plastic borneo, since you have not mentioned to us about it; may i ask if that brand belongs to EZplast?
Happy plastic borneo was founded by 2021, it is a collaboration between 3 collaboration. Ezplast is the one who produce the product, another one handle the order, catering towards customers, and Tonibung maintains the machine that creates the product. Happy plastic borneo creates earrings, soap dish, clocks, stools and small necklaces, but ezplast focuses on furniture.
Do you already have existing furniture for sale? Do you have the pictures of the furniture that you are going to sell? Or are you going to just promote people to recycle and make their own furniture?
Ms. Zazila is currently facing a problem regarding the machine under maintenance, so currently she has sold all of her products.
*note that you can always get pictures from Ms. Zazila
Do you mind explaining again to us the process of how the furniture is made out of plastic in more detail please?
Firstly the plastic is sent to EZplast via their mobile recycling center, which is a make shift station from a shipping container. In exchange the community gets 30 per kilo and some 5000 points. (?)
Ms. Zazila mentioned that they first shred the plastic, and then process it into what they want to make. One of her struggles is that there is little awareness where very few people come to send their plastic, around 20 to 30 kilo is received every 3 days, and sometimes there are weeks where theres no plastic waste. (she said she can get 100 kilo worth of plastic easily at 7:03 inaudible)
She is currently aiming towards community in kota kinabalu specifically Kepayan. The mobile recycling center is located near the MRT and the main road, she is targeting the household near that area, but the mobile recycling center have only been there for 2 months.
Have the same people who recycled came back?
Yes, the people who sends her the plastic waste attains the livestyle of zero waste. These customers sometimes do a beach clean up and when they find the plastic that Zazila needs they give it to her.
Zazila have a suggestion where the product is managed under Happy plastic and uplifting the brand, but in terms of collection it would be under EZplast. Zazila would also like to recreate a new logo, Zazila didnt mind this change as EZplast is know for its name, and since the logo is just the name of the company she would like it if we have an actual logo.
The specific type of plastic that Zazila uses is 2 (HDPE) and 4 (LDPE). There is a misinformation where people would think EZplast is a recycling company, so they just send them their recyclables, even those that cant be used for making the furniture.But Zazila just sends them to a recycling center.
Have you seen any other organizations that turned plastic waste into furniture? How did it all get started?
What is the response you get when people see this plastic wood innovation?
I will need your help to define your target audience better. Could you please go to your Facebook page and let us know who are the majority of your followers? Or who are the ones who would participate in the activities you organized? Where are they based? What’s their age range?
What are your goals and expectations from us?
Creating brand awareness, catering for the community near the mobile recycling centre, and creating a logo.
If we were to brand your organization, have you considered rebranding it by maybe improving the logo? Or has these 2 logos been widely used and you do not intend to change them?
Yes, since most people know Ezplast by name instead of visual, Ms Zazila encouraged us to change the logo.
Meiling searched through the comments on Facebook
Process:
A lot of the process relied on the interview we were going to have with Ms Zazila but unfortunately, she couldn't make it due to an emergency. So we had to deal with the information we can gather for ourselves.
Many of the research we did weren't the most reliable since the data collected were back from 2010, and 2017. This forced us to critically think about the limited information we have and to create a methodical assumption.
We created an empathy map based on EZplast based on the first interview.
Figure 1.1 Empathy map based on Ezplast
Persona:
OfflineAisyah
Age: 33
Location: Kepayan, Kota Kinabalu
Family: Husband, two children
Character: The Working Mother
Occupation: Restaurant Cook
Aisyah is a working mother who wants to be able to help her community and environment but is extremely busy. She is someone who has a very set routine and daily life. She wants to be able to help and give back to her community but has no time to volunteer or enough money to donate. She is frustrated that she is not able to give back to her community and would like a more easy and accessible way to do so with the options that she has. She is also someone who is not very tech savvy and does not rely on social media for information.
Goals:
Give back to her community
Reduce her own waste
Feel as though she has made an impact
Frustrations:
Not enough time to volunteer
Not enough accessibility to recycling plants
Not tech-savvy
Zara
Age: 38
Location: Kepayan, Kota Kinabalu
Family: Husband, four children
Character: The Stay at Home Mother
Occupation: Stay at home mother
Zara is a stay at home mom who would like to earn some money in a way that is accessible to her. She is very busy with her children and has no time to work. Her husband works but earns only enough to keep them afloat, she would like to earn some money and help her family in any way that she can. She is someone who doesn't spend much time on social media as she is very busy with her children.
Goals:
Earn money
Use the plastics in her house for something more beneficial
Keep her current routine
Frustrations
Has no time due to her busy family life
Feels like she is behind on news as she doesn’t use social media
Feels as though she is not helping her family enough
Problems & Solution:
No time = Give them an accessible recycling bin specifically for EZPlast
Not enough money = Give them the ability to earn money/buy things by donating plastic
Not tech savvy = Create posters/flyers that educate and spread awareness about EZPlast
Polluting = Use plastic waste to create new and reusable items (furniture)
Feels like they aren’t doing anything = give them active newsletters/updates about what their waste has been used for ?
Online
Melati
Age: 17
Location: Kepayan, Kota Kinabalu
Character: Proactive student
Occupation: High school student
Melati has always been a very proactive student in her studies and action. She has always wanted to help the environment but lacks the information on how to contribute. Due to her priorities she only consumes documentaries and seldomly goes to social media, she is very disappointed with human behaviours against the environment. She hates to see trash and pollution around her city, but at the same time, she seldom sees garbage bins.
Goals:
Maintain her priorities
Become proactive in conserving the environment
To easily dispose of her garbage.
Frustration:
Pollution around her city
Lacks information on how to contribute
Dispises people who litter
Aqil
Age: 20
Location: Kepaya, Kota Kinabalu
Character: Social butterfly
Occupation: Diploma student
Aqil is always using the internet when given the chance. He has seen a lot of convervational ads and videos regarding the environment. He would like to contribute but he is too lazy to go out of his way.
Goals:
To raise awareness about the environment
To contribute to conserving the environment
To voice out the message of reducing waste
Frustration:
Afraid of voicing out
Lack of action to help better the environment
User insight and need for people in Kota Kinabalu:
We divided the people in Kota Kinabalu into multiple sections
Figure 1.2 Audience division
We decided to focus on 2 specific groups: People who recycle in Kota Kinabalu but don't know EZPlast or don't trust it, and people who don't recycle.
Figure 1.3 First major target audience
Figure 1.4 Second major target audience
Figure 1.5 Design solution
Figure 1.6 Proposal presentation
Feedback:
Week 2:
We need to move forward with the progression, we have to plan our own meeting, and start researching.
Week 3:
We seem like we are on track but make sure is EZplast the manufacturer of the furniture or is it the plastic collector.
Week 4:
Great, Miss have no questions and is only waiting for Ms Zazila's response.
Next course of action:
Next, we have to start researching more about the demographic and the design solution that best fit Ms. Zazila.
Submission:
Reflection:
We had a slow start at the beginning and Ms Lilian had to remind us that we have to be on time, and thanks to it we were able to realize it soon enough before it created a domino effect.
In week 2 after getting the interview the questions created more questions than answers but it also brought us closer to understanding the firm. In light of the information given by Ms Zazila, we had to plan another meeting with her as soon as possible to understand the demographic and our audience better. Since the data we found on the internet isn't updated and useful. Unfortunately, Ms Zazila couldn't make it to the meeting due to an emergency which lead to a very last minute critical thinking. Thankfully our team consist of many brilliant minded students that were able to ideate and understand the assignment quickly. I aspire to be as fluid in design thinking as they are.
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